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- @USERNAME look up translate image
- A public message on Twitter aimed at a specific person, but which is also available for anyone else to see. Twitter calls @messages ‘mentions'.
- "ABOVE THE FOLD" look up translate image
- News stories that appear above the fold in a newspaper, placing them at the top of the paper and easiest to see to a passerby in newspaper stands and newspaper dispensers.
- "OFF look up translate image
- the-record" - Information provided by a source that is strictly intended as background information for a reporter and which cannot be published or used in any way.
- "SPIN" look up translate image
- A pejorative term signifying a heavily biased portrayal in one's own favor of an event or situation. It often, though not always, implies disingenuous, deceptive and/or highly manipulative tactics.
- ABC look up translate image
- The Audit Bureau of Circulations provides an independent verification of circulation figures for publications.
- ACCORDION INSERT look up translate image
- An advertisement that is inserted in a magazine, with a fold resembling an accordion.
- ACCOUNT look up translate image
- A programme or campaign created on behalf of a client, and managed by an agency or consultancy.
- ACCOUNT TEAM look up translate image
- The team of agency staff assigned to a client and his/her programme. Generally consists of various members drawn from board director (overall strategy and top level advice); account director (team management and quality control); account manager (day-to-day management); senior account executive/account executive (execution of most day-to-day activities); and account assistant (research and admin support).
- ACCUMULATION look up translate image
- A method of counting an audience where each person exposed to an advertisement or other vehicle is counted once during a specific time frame.
- ACE/AEV = ADVERTISING COST EQUIVALENT/ADVERTISING EQUIVALENT VALUE look up translate image
- The Advertising Cost Equivalent or the Advertising Equivalent Value indicates how much an editorial piece would have cost if it had been paid-for advertising. ACE or advertising cost equivalent is the industry standard and gives PR a monetary value.
- ACE/AEV PR VALUE look up translate image
- Unlike paid-for advertising, unpaid-for editorial is thought to be of higher value. This is because the reader sees the product as being endorsed by the publication or TV programme in which it appears. The PR industry considers ACE PR value to be approximately 2.5 times greater than that achieved by advertising.
- ACETATE look up translate image
- Acetate : A clear sheet used routinely for overlays in the layout of advertisements.
- AD COPY look up translate image
- The text or spoken words of an advertisement.
- ADVERTISING look up translate image
- Presenting persuasive material to the public by means of paid space or broadcast time to promote a product, idea, or service.
- ADVERTISING COST EQUIVALENT (ACE) look up translate image
- How much would this editorial piece cost if it had been paid-for advertising? ACE or advertising cost equivalent is sometimes used to give PR a monetary value.
- ADVERTISING PAGE EXPOSURE look up translate image
- Advertising Page Exposure : The measure of the opportunity of a reader to be exposed or to see a particular print advertisement, regardless of if they look at the ad.
- ADVERTORIAL look up translate image
- Advertorial is a paid-for feature that has the 'look and feel' of an editorial. Some publications may write the copy themselves whereas others may let you write it yourself. The article will have the words 'promotion' or 'advertorial' at the top of the page.
- ADVOCACY look up translate image
- Support or argument for a group, an organisation or a cause.
- AGATE LINE look up translate image
- A measurement of a newspaper's advertising space. It measure one column wide and 1/14th inch tall or deep.
- AGENCY look up translate image
- Agency : A company of firm that has expertise and experience in public relations. These firms are hired by other companies to do a number of different tasks in the PR field, including campaigns, community relations, and writing of press materials.
- AGENCY / CONSULTANCY look up translate image
- A company acting for others in a business context.
- AGENT look up translate image
- An individual who works in a PR firm or agency who specializes in public relations.
- AIDA look up translate image
- Attention, Interest, Desire, and Action. This historic model is used to suggest how advertising works. First, advertising gets a customer's attention, then their interest, their desire, and eventually gets them to act, theoretically to buy their product or service.
- AIDED RECALL look up translate image
- A research method used to establish what a consumer remembers from an advertisement that they have seen or heard.
- AIRBRUSHING look up translate image
- A technique used when creating an advertisement, typically print, in order to remove blemishes or imperfections. Generally, this is used to make models more appealing and attractive, or to make a food or product look more desirable. This is generally done in a digital editing program such as Photoshop.
- AMERICAN ACADEMY OF ADVERTISING (AAA) look up translate image
- An association made up of students, educators, and former advertising educators.
- AMERICAN ASSOCIATION OF ADVERTISING AGENCIES (AAAA) look up translate image
- An association of ad agencies.
- ANCHOR look up translate image
- A news team member who coordinates reports and stories.
- ANGLE look up translate image
- The approach or perspective from which a news fact or event is viewed, or the emphasis chosen for a story.
- ANSWER PRINT look up translate image
- The final version or print of a TV commercial given to the client for approval and corrections needs.
- APP look up translate image
- Widely-used generic term for an application that performs a specific function on a computer or handheld device eg the iPhone.
- ART PROOF look up translate image
- An advertisement's artwork that is submitted for client approval.
- ASSOCIATION OF NATIONAL ADVERTISERS (ANA) look up translate image
- The ANA is the only trade organization exclusively for client-side marketers providing indispensable business insights, extensive collaboration opportunities and strong industry advocacy."
- ASTROTURFING look up translate image
- The practice of a company, industry, or interest group creating "front groups" and organizations to make it appear to relevant publics or decision-makers as if they are truly spontaneous, grassroots groups supporting the company's, industry's or interest group's positions. It is a frowned-upon and negative practice in the PR industry.
- ATTITUDE SURVEY look up translate image
- A survey examining enduring systems of positive and negative evaluations, emotional feelings, and pro or con action tendencies with respect to social objects - people, places, things, and ideas.
- AUDIENCE look up translate image
- The people you want to reach.
- AUDIENCE DUPLICATION look up translate image
- The group of individuals or households who heard or saw more than one of the TV programs or publications in which an advertisement was placed.
- AUDIT BUREAU OF CIRCULATION (ABC) look up translate image
- A non-profit association of advertisers, ad agencies and publishers. Provides media audits, publisher statements, news bulletins, and much more.
- AVERAGE AUDIENCE (AA) look up translate image
- The number of homes or persons who are tuned in to a TV program during an average minute. Though harder to measure, this can also apply to the number of persons who viewed an issue of a print publication.
- B2B look up translate image
- Business to Business. This can reference any sort of transaction or act, such as B2B Public Relations, advertising, marketing, sales, etc. This is simply the interaction between two businesses rather than between a company and a customer.
- BAIT ADVERTISING look up translate image
- The advertising of a product at a low rate or price, when in reality there are terms and agreements that make it near impossible to obtain the advertised rate. This process is used to create store or web traffic and can often involve rebates and discounts subject to strict terms.
- BIZ BLOGS look up translate image
- These are blogs which are written by companies and organisations as a modern means of communicating with their customers and stakeholders. They will offer information, advice and opinion, and often encourage customers to engage in a conversation about a product, service, or latest news announcement. Many companies now have publicly accessible blogs built into their websites.
- BLANKET COVERAGE look up translate image
- In contrast to a targeted coverage, blanket coverage covers everything, including every newspaper and TV channel.
- BLEED look up translate image
- When a picture or ad is allowed to go beyond a normal margin on a printed page or to the edge of a page.
- BLOG look up translate image
- Short for weblog, a blog is a frequently updated personal online journal kept by a blogger. Or if created and maintained by a business it's known as a Biz Blog. A useful way to get information into the public arena - and quickly.
- BLOG STORM look up translate image
- A blog storm or blog swarm is when bloggers in the blogosphere write thousands of posts about a subject which then forces the story into the mainstream media.
- BLOG/BLOGGING (SEE ALSO BIZ BLOGS) look up translate image
- Short for web log, a blog http://outwrite.sigmaweb-dev.co.uk/blog is a frequently updated personal online journal, kept by a blogger. If created by a business it is known as a biz blog. By tagging key words this can help your blog be picked up by internet search engines. Blogs can be a useful way to get information into the public arena quickly.
- BLOGGER look up translate image
- Someone who blogs
- BLOGOSPHERE look up translate image
- Everything to do with the world of blogs.
- BLOW-IN CARD look up translate image
- An advertisement, subscription card, or flyer that is added (or "blown" in) to a publication rather than being bound or printed in the publication itself.
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