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PACKAGE INSERT  look up translate image
A separate advertising or marketing material that is found included in merchandise packages that advertise goods or services. This is commonly referred to as a Package Stuffer.
PARITY PRODUCTS  look up translate image
Products that are in a product category with several other brands that posses the same functional attributes, making the products substitutes for each other
PARTICIPATION  look up translate image
Announcements made during a program rather than being shown during a commercial break.
PASS-ALONG RATE  look up translate image
The number of times a received document (article, newsletter, brochure, magazine, etc.) is shared with others. This number is often higher than the circulation numbers because it is an estimate of how many readers view the same copy rather than how many copies are distributed.
PASS-ALONG READERS  look up translate image
A reader who becomes familiar with a publication without actually purchasing it. These readers are often taken into account when measuring the number of readers of a publication.
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Glossary of Public Relations (PR) terms
Visibility Public
Created by admin
Created on 2012-08-15 06:44:32
Number of terms 552
Last added None
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Sources
  • PRII - Glossary of PR terms
    www.prii.ie
  • Public Relations Glossary | A Glossary of PR Terms | Public Relations Blogger
    publicrelationsblogger.com
  • DIGITAL PR GLOSSARY | ONLINE PR GLOSSARY | DIGITAL PR TERMS | ONLINE PR TERMS | DIGITAL PUBLIC RELATIONS GLOSSARY | CSG|digital
    www.csgdigital.com
    Digital PR Glossary Biz Blogs Bliki Blog Blog digest Blog storm Blogger Blogosphere Buzz Comment Crisis Blog Dead tree
  • Glossary
    www.prca.org.uk
    "
  • Glossary | Outwrite PR Ltd
    www.outwrite.co.uk
  • Glossary of Media Terms, Public Relations/Publicity Article | Inc.com
    www.inc.com
    This glossary of media terms is excerpted from the "Get Media Smart!" resource guide.
  • Glossary of terms - E=MC2 Public Relations Ltd
    www.emc2publicrelations.com
    An outstanding, affordable and results-driven PR agency based in Wiltshire, providing public relations, strategic, corporate and crisis communications to all types of private and public sector organisations.
  • http://www.gnosisarts.com/home/PR_Dictionary
    www.gnosisarts.com
  • Public Relations terms | MediaMiser
    www.mediamiser.com
  • Public Relations Terms | MediaMiser Resource Center
    www.mediamiser.com
    A glossary of public relations terms, definitions and activities designed to give a better understanding of corporate communications.
  • Terms - Public Relations Wiki
    pr.wikia.com
    Below is a brief list of terms used in the public relations profession. It is meant to be a...